Upcoming Cars in 2011 Hyundai Equus With Prices Specification And Previews and Images
Hyundai surprised the automotive world when displayed the 2010 "Hyundai Equus" at the 2009 New York Auto Show. The success of the Hyundai Genesis sedan, however, has the Korean automaker thinking big. If Americans will embrace the Genesis as a Hyundai luxury car with a price tag as high as $40,000, some ask, what's to stop them from embracing a more luxurious model a step up the food chain wearing a Hyundai badge?
Hyundai surprised the automotive world when displayed the 2010 "Hyundai Equus" at the 2009 New York Auto Show. The success of the Hyundai Genesis sedan, however, has the Korean automaker thinking big. If Americans will embrace the Genesis as a Hyundai luxury car with a price tag as high as $40,000, some ask, what's to stop them from embracing a more luxurious model a step up the food chain wearing a Hyundai badge?
2011 Hyundai Equus
In Asian markets, this car is sold as an alternative to the Mercedes-Benz S-Class and Lexus LS - a super-luxury car with a sticker price approaching six figures. Would Americans accept a six-figure Hyundai?
The Genesis succeeds by offering a BMW 5-Series-like experience for the price of a 3-series.
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